Saturday, 30 August 2014

The Wrap comes off from the New Discovery Sports

Official unveiling on September 2, 2014
It won’t be  the most conventional unveiling. But that’s because the New Discovery Sport is light years from being a conventional SUV. With its go –anywhere capability and 5+2 seat versatility all in compact SUV form – it takes a pretty special event to launch the newest member of the Land Rover family to the world on September 2nd Tuesday.

Tested Beyond the Limits 

 Partners Land Rover and Virgin Galactic make progress in the world of testing and 
 development of new vehicles
and experiences that have steered each brand to develop cutting edge technologies for – on land and in space
Murray Dietsch, Programme Director, Land Rover, said, “There is a common philosophy towards engineering between Land Rover and our partners Virgin Galactic. We start with an idea and build from there, spending years refining a design and completing virtual testing before the first prototypes see the tarmac. As our partnership with Virgin Galactic develops, it will be interesting to get closer to their team and explore common areas of engineering and expertise.”

Like all range Rover vehicles, the Discovery Sports was put Through an extensive testing regime. Discovery Sport prototypes covered approximately 750,000 miles during the testing phase, in some of world’s harshest and most challenging terrains and climates. A total of 181 prototype vehicles were built, competing over 11,000 tests over their lifetimes around the globe.

Thursday, 21 August 2014


The French firm has been a partner of the WRC since it took over from Pirelli in 2011 and supplies tyres to most of the rally teams.
The new deal will bring more Michelin branding to WRC stages, to television coverage and the WRC’s digital services. Michelin will also continue to use WRC content in its own promotions.  

Pascal Couasnon, Michelin Motorsport director said: This extension of our partnership with WRC was a logical step for us to take. The FIA World Rally Championship offers an authentic environment for Michelin to demonstrate the quality and endurance of our tyres, often under the most extreme conditions.”
Recent WRC viewing figures and a sporting season that runs from January to November had also impressed Couasnon. 

“This cooperation also facilitates a significant global media visibility throughout almost the entire year, he explained. In 2013, more than 600 million fans worldwide followed the WRC on TV and more than three million visited the rallies on site. These numbers speak for themselves and we are waiting for other improvement”. 

Oliver Ciesla, managing director of WRC Promoter, said: “We are delighted to continue to have Michelin at our side as a partner. We can guarantee Michelin an attractive environment at the stages, in the service park and on television. 

“From the start of the current season, we have been able to significantly increase the transmission times compared to last season and thanks to our media strategy involving more live action. Michelin, as a WRC partner, profits from this development.”