Skoda, which is a Czech auto company, has recently announced a new compact vehicle which will be added to its lineup. The vehicle in question is the Citigo, and it will be released in India, even though it was originally designed for the European public.
The auto company has up until now, not been able to break into the compact automobile sector in India, although it launched the Fabia, a compact vehicle, it was not received very well. Skoda now wishes to begin launching new products in order to reach a different and low end corner of the auto market in India. This will hopefully bring in higher sales numbers and a larger market share for Skoda.
The Auto Global Chairman, Winfried Vahland, commented that although the vehicle was originally manufactured for the small automobile sector in Europe, it has a great potential to do well in India, where smaller and compact vehicles are highly coveted, due to their fuel efficiency and the ease with which they can be maneuvered in crowded and hectic traffic situations.
Vahland was recently in India in order to ensure that everything went according to plan which the production of the new sedan, named Rapid, which will also be released in the Indian market. India is currently seen as one of the key markets for auto sales on a global international level, much like other countries such as China and Russia.
Spokes people for Skoda have stated that the company is very optimistic about the way things will work out on the Indian market, and that they are even expecting the rates of growth to rise by 10 percent to 20 percent within the next few years.
The Citigo is the most recent vehicle by Skoda, and it is also one of the smallest vehicles that the company has ever produced before. It is planned for release in the Czech market by the end of this year. In Europe it will only be launched by around the summer of 2012.
The company is moving toward producing better value for money vehicles, which is what it has always been known for, and the Citigo is like the cheaper version of the Volkwagens new vehicle, the Up!.
The vehicle will be launched in India with the full support of Skoda’s parent company, Volkswagen. Many sources have stated that the company will soon have some synergies and strategies in common with the Volkswagens vehicle Up!, which is planned for release in the coming year.
Skoda is looking for new ways to push up and maximize its sales within India. This new model is one of the first vehicles that has been produced by the company which has specifically focused on the needs and preferences of the Indian Consumers.
The new vehicle is planned for release in India by December. It will have to compete with some other leading manufacturers, such as Nissan, Toyota, Maruti and Ford. All of these brands have created new customized vehicles for the Indian consumers.
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