BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services
BMW i goes beyond the car – Mobility Services
An integral part of BMW i, in addition to the vehicles, is an offering of comprehensive and custom-designed services that can be used independently of the vehicle itself. Thesemobility services focus, for example, on solutions that make more efficient use of existing parking space, intelligent navigation systems that can also offer location-based information, an Intermodal Route Planning service and premium car-sharing. In addition to developing and offering its own services, BMW i also provides services in partnership with other companies and makes strategic investments in mobility service providers. With this in mind,BMW i Ventures was founded. The goal of the company is to extend the product portfolio of BMW i by investing in high-potential service providers such as "MyCityWay" or "ParkatmyHouse".
Proactive Front Protection
In both vehicles the camera-based proactive Front Protection system provides active safety which helps to prevent accidents or mitigate injuries. The system, which operates across the entire speed range, can detect a collision risk with preceding vehicles and warns the driver in good time, so that he can sharply reduce his speed and, if possible, still avoid an accident. In the speed range from 0 to 60 km/h (37 mph) the system can now also detect pedestrians and in addition to warning the driver in the event of an impending collision. It also assists by performing automatic emergency braking.
Driver assistance systems for urban driving – Parking Assistant and Traffic Jam Assistant.
Since the BMW i3 Concept is designed mainly for urban operation, the vehicle features two further driver assistance systems – the Parking Assistant and the Traffic Jam Assistant. The Parking Assistant now relieves the driver of the entire parking manoeuvre, performing acceleration and braking automatically. If multiple manoeuvres are required, the vehicle can also switch between forward and reverse direction without the driver's intervention.
The Traffic Jam Assistant – "Go with the flow"
Traffic jams are a part of everyday driving especially in megacities. The Traffic Jam Assistant makes driving less stressful under monotonous road conditions. By letting the vehicle "go with the flow", it allows the driver to get to his destination in a more relaxed state of mind. The Traffic Jam Assistant maintains a specified following distance from the vehicle in front and in particularly heavy traffic can autonomously control the speed of the vehicle right down to a standstill while providing active steering input. This enables the vehicle to help the driver stay on course right up to a speed of 40 km/h (25 mph) – provided he keeps at least one hand on the steering wheel.
The BMW i remote functions.
Thanks to mobile devices, our digital life has long gone beyond home computers, more than ever before taking place outside of our homes as well on the road - and through the application-based integration of mobile devices in the context of BMW ConnectedDrive.
It is now also available inside the vehicle. The seamless integration of application-based remote functions allows the car to be accessed using a smartphone, to perform familiar functions such as remote locking and unlocking of the car, CarFinder and Google Local Search.
For the BMW i3 Concept and the BMW i8 Concept new features designed specifically for electric vehicles have been added to the known remote functions of BMW ConnectedDrive. These specific e-vehicle functions include remote-controlled charging and remote-controlled thermal preconditioning of the battery pack and vehicle interior. Remote-controlled charging allows the user to start the charging process at a time that can be determined by setting the journey start time. This function also allows the user to check the current battery charge status at any time, as well as how much longer the car will need until charging is completed. Furthermore, the type of electricity can be selected by the driver – from particularly clean to particularly economical.
They told us about the exciting appearance of BMW vehicles in the movie Mission Impossible: Ghost Protocol this December. Paula Patton, one of the stars of the movie, recently helped unveil the BMW i3 Concept and BMW i8 Concept for their first live appearance within the U.S. at the LA Auto Show www.bmw-i.com
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