The French firm has been a partner of the WRC since it took over
from Pirelli in 2011 and supplies tyres to most of the rally teams.
The new deal will bring more Michelin branding to WRC stages, to television coverage and the WRC’s digital services. Michelin will also continue to use WRC content in its own promotions.
The new deal will bring more Michelin branding to WRC stages, to television coverage and the WRC’s digital services. Michelin will also continue to use WRC content in its own promotions.
Pascal Couasnon, Michelin Motorsport director
said: “This extension of our
partnership with WRC was a logical step for us to take. The FIA World Rally
Championship offers an authentic environment for Michelin to demonstrate the
quality and endurance of our tyres, often under the most extreme conditions.”
Recent WRC viewing figures and a
sporting season that runs from January to November had also impressed Couasnon.
“This cooperation also facilitates a significant global media
visibility throughout almost the entire year,” he explained. “In 2013, more than 600 million
fans worldwide followed the WRC on TV and more than three million visited the
rallies on site. These numbers speak for themselves and we are waiting for
other improvement”.
Oliver Ciesla, managing director of WRC
Promoter, said: “We are delighted to continue to
have Michelin at our side as a partner. We can guarantee Michelin an attractive
environment at the stages, in the service park and on television.
“From the start of the current season, we have been able to
significantly increase the transmission times compared to last season and
thanks to our media strategy involving more live action. Michelin, as a WRC
partner, profits from this development.”
